Angry Birds, YouTube are Top Apps of 2012 – Accuracy In Media
WASHINGTON — In this past calendar year, consumers spent about two hours per day using mobile applications, or commonly known as apps. From 2011, there has been a 35% increase in app use, according to analytics firm Flurry. The trend is expected to continue into 2013 and beyond.
“2012 was a transformative tipping point in the way consumers use apps,” said Craig Palli, a vice president at mobile marketing company Fiksu, adding that the biggest shift is in consumers’ eagerness to turn to apps for a broad range of day-to-day tasks.
Social networking, media and entertainment, photo editing and games are the top categories for apps. YouTube and Angry Birds are the top free and top paid apps in Apple’s App Store.
Other apps that were released this past year became sensations and became the top downloaded and revenue grossing apps of the year. The game Draw Something for both iPhone and Android is still the second most downloaded paid app of the year Android and Apple devices ever since its arrival in February, even surviving the ebbs and flows of popularity.
“It had a big run and other multi-player puzzle-oriented games like newcomers LetterPress and ScrambleWithFriends proved popular, too,” Palli said. “But in many respects these titles were inspired by the more revolutionary Words With Friends.”
Songza, a music-discovery app for iPhone, Android and Kindle Fire, saw significant growth in both the United States and Canada, where it is now one of the top free apps on the App Store.
But the real revolution, according to Palli, is among consumers who are eager to turn to apps for their day-to-day tasks, such as finding a taxi or hotel, following current events or increasingly, making payments.
Payment apps such as Square, and Apple’s introduction of the Passbook has further positioned the smartphone as a digital wallet.